Digital Signage is the use of large flat screen displays to show information, advertising and other messages, in order to attract, inform, educate and motivate the viewer. The screens are usually found in public and private environments, retail shops & corporate buildings.
The information presented on Digital Signage displays can include text, images, animations, video, audio and even interactivity.
It can be regularly updated to complement promotions and campaigns in retail environments, be used to inform customers and the general public with specific information, and it can even influence customer behaviour and enhance their shopping experience.
It can be instantly updated and delivered to specific locations and thus specific audiences if required.
Because the content continually changes, it has immediate attention-grabbing appeal, and the impact on viewers is considerable. It significantly saves money compared to traditional printed advertising, and as such, digital signage is replacing traditional posters and other printed & ‘static’ advertising in many places.
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